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Product Sales Case Study

A toy company with 14 brands had seen flatline sales for 5 years and was looking to explore the best opportunity to leverage digital marketing to generate growth in both online sales and brick and mortar sales. The opportunity to us was if we could grow the top brand then, we would have access to develop strategies for the other 13 brands.

After working with the company to define the Value Proposition of their top brand, determine the ideal audience, and outline the digital strategy to capture them, we set out using a combination of RTB, Facebook Ads, and YouTube Ads to create awareness and capture motivated buyers. Using a combination of special offers and sweepstakes, we drove visitors through successive funnels to increase brand awareness and capture their information for continued marketing via autoresponders.

We drove traffic primarily using RTB for web targeting and retargeting through the separate funnels. We drove social traffic using Facebook targeting through several engagement options. We used Google Analytics to determine audience characteristics and further enhance targeting. YouTube intercepted buyers of competing brands and drove them to our special offers.

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Within 60 days sales at the client e-commerce store grew 90% and on Amazon grew 157%. Organic search traffic from the brand name surged to 120% of prior volume. Client’s National Retailer inventory was depleted at such a rate as to require them to double order sizes.

Lead Generation Case Study

A college had a very specific challenge in driving online leads for new inquiries and applications. As a smaller college, they really needed to be seen and heard above the noise of college/university education advertising in their audience profile. Additionally, they had endured a social media disaster from their target audience due to a poor marketing strategy of a prior agency that had worked for them in the digital space.

In addition, there was another third party running Pay Per Click campaigns to generate leads and inquiries and we had to be able to track our results separately, and they would be compared. We designed a very specific and targeted value proposition where they could demonstrate themselves as a leader among their target audience.

Using that VP, we developed creative that would resonate and assembled a landing page funnel that made it easy to inquire directly about specific programs that were part of this value proposition. We used RTB targeting followed by specific retargeting funnels defined by the creative.

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Within 30 days the college experienced a 82% growth in QUALIFIED leads. The college experienced the highest “Inquiry to Application” rate of every digital program they had run of 32%. Additionally, organic search traffic from users searching the college name doubled, increasing organic leads substantially. They increased their budget for digital marketing for the first time in 10 years, the increase was 70%.

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